TL;DR

As the world progresses, people strive to enhance their established methods of work. One of the latest advancements involves the integration of Artificial Intelligence (AI) into various industries to automate, augment, and even generate content. Consequently, this has brought about a revolution in the dynamics of content creation and other sectors. This article delves into some productivity tools and their potential to transform web3 marketing and more. Additionally, we will be considering some of the limitations of these tools.

AI Marketing

As the name suggests, AI marketing is the culmination of marketing efforts backed by Artificial Intelligence. In other words,

AI marketing involves the application of concepts such as data models, algorithms, and machine learning to leverage customer data and generate customer insights.

These insights can be utilized by marketers to optimize spending, customize customer content, and personalize the customer journey. The intersection of marketing and AI is an exciting field that fully automates the decision-making process within the marketing industry.

Applications of AI Marketing

When it comes to the applications of AI marketing, we discuss the use cases and how companies leverage AI concepts in web3 marketing. The secret which makes all of these possible lies in data. Data tell stories and any brand capable of reading between the lines will be equipped to reach its audience effectively. Some of the applications are discussed below.

Ad targeting

When companies embark on a marketing campaign, they would have to utilize a significant amount of their resources and budget in order to ensure they understand their target audience. Traditional methods involve surveys, focus groups, physical ad placements and more - most of which require laborious work and extensive planning. AI Ad targeting employs machine learning algorithms to determine the optimal target audience for a given ad campaign by scrutinizing customer data to detect trends and behaviors that are highly indicative of a purchase. This saves businesses time and effort.

Predictive Analytics

The employment of machine learning algorithms in predictive analytics offers a cutting-edge methodology to examine customer data, enabling marketers to obtain valuable insights that can drive their campaigns. This technique empowers businesses to forecast customer behaviour, including the identification of the most likely purchased products.

Marketing automation

Consider this scenario: You hold the position of head of marketing for a reputable brand and are responsible for ensuring the timely release of the company newsletter on weekends, or the accurate scheduling of posts during time zones outside your working hours. Keeping track of all these tasks can be overwhelming and prone to errors. By utilizing Marketing Automation tools, you can automate such tasks as scheduling posts, newsletters, and tracking website statistics, thereby saving precious time. This enables the marketing team to concentrate on more strategic responsibilities like campaign planning and analysis.

Content creation

Gone are the days of manually drafting content from scratch, which can be time-consuming and error-prone. With AI-powered tools, businesses can streamline the content creation process, saving valuable time and resources. Moreover, these tools can help ensure that the content is optimized for search engines, increasing the likelihood of being discovered by potential customers.

Chatbots

Chatbots have gained popularity as an AI-powered marketing tool, enabling companies to offer prompt customer support around the clock. These virtual assistants can be customized to respond to frequently asked questions, thereby easing the workload of customer support teams. Nonetheless, like any technology, chatbots have their limitations. They can occasionally misconstrue customer inquiries and deliver unsatisfactory responses, which can negatively impact the customer experience.

AI Marketing Tools

AI Content Marketing tools

We will be discussing 5 content marketing tools: Jasper, CopyAI, craftly.ai, Copysmith & Anyword.

Jasper

Jasper, previously known as Jarvis, is an AI-powered writing assistant. It was developed using the open-source GPT-3 API and offers over 50 templates for AI-generated content, which includes blog posts, emails, marketing copy, Facebook and Google ad generators, press releases, and more. With its capacity to generate a 1,500-word article in under 15 minutes and serve as a long-form writing assistant for pieces exceeding 1,000 words, Jasper has earned high ratings from various blogs and has gained a prominent reputation as an AI-based solution for content creation.

Armed with an intuitive interface, it uses seed words to create phrases, paragraphs, or documents based on the subject matter and tone of voice. Here are some more benefits of Jasper:

More than 11,000 free fonts

2,500 categories of writing styles,

Automates content marketing strategy

Built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework.

Creates search-engine-optimized content

Original content that is almost 100% plagiarism-free.

While using Jasper, some users may express dissatisfaction due to the fact that the service is not free. Nevertheless, the platform provides a 5-day free trial and allows users to generate a maximum of 10,000 words before prompting them to subscribe to one of two pricing plans: the Starter Plan ($40 per month for 35,000 words) and the Boss Mode ($82 per month for 100,000 words). Additionally, the platform offers a personalized plan, where users can tailor the word count and select pricing according to their individual needs.

CopyAI

An alternative to Jasper is CopyAI. Copy.ai is an AI-powered writing tool that uses Natural Language Processing (NLP) and Deep learning to provide “automated creativity tools” for various industries. Similar to Jasper, it offers a variety of templates for email marketing campaigns and sales copy.

This means that with Copy.ai, businesses can

create content tailored to your target audience,

improve existing content,

create landing page copy,

and find your brand language.

It offers a variety of marketing templates that are useful for businesses of all kinds.

Additionally, it can be used to create unique copies and organize them by projects, produce compelling product descriptions, create your unique brand motto, find catchy email subject lines, and rewrite text with the same meaning but in a different tone.

Copy.ai has a free and paid plan. The free plan is forever offering a monthly limit of 2,000 words, but if you want to upgrade, you can pay $36 monthly. With the paid plan, you'll have access to more seats, 29+ languages, the Blog Wizard tool and Access to the newest features.

craftly.ai

Craftly.AI is an AI-powered copywriting tool that enables users to generate high-converting content quickly and easily. Trained on over 10,000 hours of expert content, it available in 25+ languages and offers ready-to-use generators for blogs, socials, email, sales, and web copy. Key features of craftly include:

Personalize content based on tone, audience, and language.

Provides a collaborative workspace for managing teams, monitoring projects, and sharing content.

Offers custom tool training, analytics, and versioning features.

Craftly is suitable for businesses, e-commerce websites, charities, and individuals looking to boost their content creation and copywriting skills. Craftly provides users with three different value propositions to choose from: Starter, Crafter, and Enterprise. Each plan offers unique features such as word count, optimization, and integrations, as well as different levels of support. The pricing for each plan varies depending on whether the user chooses a monthly or annual plan. For example, the Starter plan costs $35 per month or $29 per month when billed annually, while the Crafter plan costs $79 per month or $66 per month when billed annually.

Copysmith

Copysmith is another AI-powered content creation tool that is based on GPT-3. Released in 2020, it possesses various features such as AI image generation, team collaboration, bulk product description and content generation, and campaign building. These are the key features of CopySmith:

Idea Generation: CopySmith can generate content ideas from rough concepts.

Plagiarism Checker: The tool's original programming checks the content it creates against the internet to ensure its uniqueness.

Constant Updates and Backups: Continuous backup your work to prevent any loss.

Extensive Template Library: The tool offers a vast selection of templates for various marketing copy needs.

Bulk Content Creation: Quickly producing large quantities of short-form copy.

However, some of its limits are obvious as the accuracy and reliability of long-form content can be uncertain, raising concerns. Certain templates may generate inaccurate or false information, undermining the tool's effectiveness. While the user interface appears attractive, navigating the tool can be inefficient. Additionally, unused credits do not carry over to the following month. The pricing plan starts from $19/mo for Starter plan and $49/mo for Professional plan.

Anyword

Anyword helps generate optimized copies for various purposes, including ads, blog posts, email copies, and social media. Using predictive analytics, it analyzes and scores copy performance, providing data-driven insights. The tool also includes features for analyzing team performance and ensuring compliance with brand guidelines. Additionally, it offers a free trial and supports multiple languages.

Anyword offers several key advantages, including a user-friendly interface, the ability to generate ready-to-publish content, and a content score feature that allows users to measure the effectiveness of their content. Anyword features a pricing plan of $29/mo for the starter plan and $99/mo for the data-driven plan.

AI Predictive Analysis

We will be discussing 5 predictive analysis tools: SAP Analytics Cloud, Improvado, Qlik, alteryx, & Sisense.

SAP Analytics Cloud

SAP Analytics Cloud is an all-in-one business intelligence, predictive analysis, and planning tool that provides a wide range of features. It offers financial planning, predictive forecasting, and data exploration and visualization capabilities, making it a well-rounded predictive analytics tool. Additionally, this software enables users to consolidate and import large datasets from multiple sources into the cloud. Users can also customize data access based on each user’s level of authorization.

One of the key advantages of SAP Analytics Cloud is its unique integration with SAP applications, making it the ideal choice for those working within the SAP ecosystem. As the analytics and planning solution within SAP Business Technology Platform, SAP Analytics Cloud ensures enterprise-wide integrated planning processes and trusted insights to help users make confident decisions.

Starting at $32/mo, SAP Analytics cloud offers its Business Intelligence plan.

Improvado

Improvado is a marketing data platform that allows marketers to consolidate and integrate data from multiple sources in real-time. It offers over 500 data source integrations, which can be normalized by the Improvado ONE module, and consolidated using the universal API. Designed to help marketing teams, Improvado attributes revenue to touchpoints, forecast ARR, measure complex metrics such as CAC/CLV/ROI across channels, and more. It also allows custom data access based on user authorization levels.

The platform covers all aspects of marketing analytics, from extracting and normalizing marketing data to building custom visualizations and insightful dashboards. Improvado offers more than 300 integrations to help you build a holistic picture of your marketing performance, giving you access to a 360-degree view of your entire marketing campaign performance. With this, you can identify actionable insights based on your dataset and make data-driven decisions.

The platform also offers Professional Services to further broaden your data use cases and drive marketing success.

Qlik

Qlik is a robust business intelligence software that empowers enterprises to leverage data-driven insights for decision making. The platform boasts self-service analytics, interactive dashboards, and custom and embedded analytics capabilities, catering to a wide range of use cases. Qlik comprises various subdivisions, including Qlik Sense, Qlik AutoML, Qlik Analytics, Qlik Compose, and others.

Qlik's AutoML feature extends AI-generated machine learning models and predictive analytics to a broader audience of analytics users and teams across an organization. This user-friendly interface enhances intuition with machine intelligence, enabling users to effortlessly generate machine learning models, make predictions, and make informed decisions without coding. AutoML presents a valuable opportunity for businesses.

Alteryx

Alteryx is a platform that brings together analytics, data science, and process automation. It offers a suite of software products, including Alteryx Designer, which automates every step of the analytics process, from data preparation to data science. With over 260 drag-and-drop building blocks, Alteryx Designer enables users to easily access any data source or type, blend data, perform text mining, visualize data, and enrich insights with third-party packages for data mapping and geocoding. Additionally, Alteryx offers data science and machine learning functionality without the need for coding.

Alteryx provides an end-to-end self-service platform that is user-friendly, making it accessible to everyone in an organization. Its products are designed to meet varying business needs, such as industry, department, role, and ecosystem. By automating every step of the data analytics process, Alteryx makes it possible to combine disparate data sources and process large amounts of data effortlessly. This is particularly beneficial for small and mid-sized companies that lack resources to hire many data science engineers.

While the software undoubtedly has its merits, it's important to note that it does come with a few drawbacks. Firstly, is the matter of price. Additionally, it's worth mentioning that the software can be quite complex and requires a level of professional training to fully utilize its capabilities. Finally, while the visualizations are certainly serviceable, there is definitely room for improvement in this area to really make the data pop and captivate the user's attention.

Sisense

Sisense is an AI-driven infused analytics platform that enables organizations to uncover business intelligence through advanced insights. It provides an extensive framework for connecting, analyzing, and exploring enterprise-level data, utilizing machine learning to extract meaningful insights from both past and present data.

Sisense provides a user-friendly drag-and-drop dashboard that offers a wide variety of widgets, including gauges, charts, and graphs. Additionally, the platform boasts excellent customer support and can integrate with over 100 platforms, making it suitable for various teams with different needs.

On the downside, Sisense has some limitations that may make it less suitable for certain use cases. For instance, the platform has restrictions on data sorting, and its solutions aren't specifically tailored to suit marketers, which limits marketing analytics features. Additionally, images can sometimes degrade after exportation, and the dashboards lack flexibility with overall fewer customization options.

Conclusion

Throughout this article, we have explored the various uses of AI in web3 marketing, delving into the realms of AI-powered content marketing and predictive analysis tools.

AI marketing opens up a world of possibilities, enabling businesses to enhance their strategies, optimize their campaigns, and deliver personalized experiences to their target audience. From generating compelling blog posts to anticipating customer behavior, and forecasting trends, businesses can make informed decisions, allocate resources effectively, and stay one step ahead of the competition.

As we embrace the potential of AI in marketing, it is crucial to remember that human creativity and strategic thinking remain essential. AI should be viewed as an invaluable ally, augmenting our capabilities rather than replacing them. The future of marketing is undoubtedly intertwined with AI, and those who embrace this transformative technology will be at the forefront of innovation.

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